The world's first ergonomic rugs
Shore Rugs™ are the new standard in anti-fatigue floor coverings. The deep weave structure provides a one-of-a-kind massaging experience.
Technical Craftsmanship
Material Innovation
Fully Customizable
Color that lasts
......but wait, there's more
Area Rugs
Silicone
Reimagined
Silicone is the material of choice in both cooking and medical applications. Silicone cord, in its traditional application as an engine component in heavy machinery, needs to be extremely durable to do its job. Our material is UV and fire-resistant, can withstand sustained submersion in salt water and prolonged exposure to extreme temperatures, and is exceedingly durable and will not degrade or lose its spring-back.
Artisanal Methods
Our techniques have been invented and perfected in-house, taking cues from traditional weaving methods but updated for novel material. Silicone cord’s density, stretchiness, and large diameter presented an exciting challenge where we could explore, improve, and innovate.
